Metro
In-Store Media That Proves It Works
At a Glance
The Project
Metro needed to demonstrate that in-store digital media could produce measurable commercial results, not just impressions. The grocery environment is competitive for supplier media spend, and Metro needed evidence that their network outperformed alternatives to attract and retain advertiser investment.
Axis4 deployed interactive transparent LCD freezer doors across Metro Plus locations. The displays overlay brand and promotional content directly onto the freezer surface, merging the media moment with the product visibility moment. Crystal XM manages content scheduling and targeting centrally.
The measured results are conclusive. Sales lifts on promoted products ranged from 30% to over 240%, outperforming all traditional in-store media formats tested in the same environment.
Gallery
Ready to see what this could look like in your stores?
Talk to the team about a pilot, a deployment, or how Crystal XM can power your in-store experience.