L'Oréal
Smart Retail Furniture for the World's Largest Beauty Company
At a Glance
The Project
Axis4's relationship with L'Oréal spans multiple divisions and brands, from mass-market pharmacy activations to luxury-tier cosmetics furniture. The defining proof point is reusability: Axis4 designed the transparent counter hardware once, and four L'Oréal Luxe brands have activated on it with custom interactive applications, all managed through Crystal XM.
Armani Beauty (2019): Dual-surface transparent LCD counter. Front overlay for brand video, top display activates interactive application on touch. Launched with Code Absolu. Global-first transparent LCD cosmetics counter.
Acqua di Gio (~2020): Same counter platform, new campaign. Front display attracts, top surface delivers interactive experience. Deployed via Crystal XM without hardware modification.
Valentino Beauty (2022): Interactive fragrance quiz guiding shoppers to recommended fragrances. True interactivity, not just visual storytelling.
Prada Beauty (2022, Paradoxe launch): Menu-driven interactive application for exploring the range, navigating notes, discovering the product story. Same hardware, distinct brand identity through software.
PJC Tower (L’Oréal Paris, NYX, Maybelline, Essie | Jean Coutu | Currently deploying): The PJC Tower brings L’Oréal’s mass-market beauty brands into the pharmacy environment through a connected multi-brand display structure at Jean Coutu locations.
One counter, four brands, three years of activations, zero hardware changes.
Gallery
Ready to see what this could look like in your stores?
Talk to the team about a pilot, a deployment, or how Crystal XM can power your in-store experience.