SportChek
Pioneering Connected Experiences in Fashion Retail
At a Glance
The Project
SportChek wanted to create a flagship retail experience that reflected the brand's energy and innovation positioning while drawing shoppers into the space. Large-format visual display is a proven driver of dwell time and brand impact in fashion retail, but standard video walls are opaque and close off the retail floor behind them.
Axis4 created the world's first transparent LCD video wall for SportChek, a large-format display installation that delivers full-motion brand content while allowing visibility through the display surface. Shoppers see the content and the product simultaneously.
The SportChek deployment holds a specific place in the history of retail technology: it is the first time transparent LCD video wall technology was used in fashion retail anywhere in the world.
Gallery
Ready to see what this could look like in your stores?
Talk to the team about a pilot, a deployment, or how Crystal XM can power your in-store experience.