Built for Retail. Engineered for Scale.
Crystal XM gives your team the tools to manage interactive in-store experiences across every location, without depending on IT, agencies, or on-site technicians.
Native Application Broadcasting
Crystal XM doesn't push slides or video playlists. It broadcasts full native interactive applications (product discovery tools, regimen builders, comparison engines, guided selling experiences) directly to every connected installation over the air. Deploy a new experience to one location or one thousand simultaneously, with no on-site intervention and no USB drives.
Drag-and-Drop Campaign Builder
Build and schedule interactive campaigns without writing code. The campaign builder lets your team assemble experiences from modular content blocks: product cards, video zones, interactive quizzes, promotional banners, and brand storytelling sequences.
Multi-Tenant Architecture
Crystal XM is built to manage complexity at scale. Organize your network by region, retail banner, store format, or any custom grouping. Set global brand guidelines at the top level, then allow local overrides where flexibility matters.
Automated Content from Product Feeds
Give Crystal XM a UPC list and it builds the experience for you. The system pulls product data (images, descriptions, pricing, ingredients, nutritional information) from retailer databases and brand sources, then assembles it into campaign-ready interactive content automatically.
Daypart & Location Targeting
Not every message belongs everywhere at every time. Crystal XM lets you target content by time of day, day of week, store location, region, or any combination. Run breakfast promotions in the morning and dinner solutions in the evening.
Offline-First Architecture
Retail connectivity is imperfect. Crystal XM is designed for that reality. Every installation stores its full application and content library locally, so experiences run uninterrupted even when the network drops.
Role-Based Access Control
Different teams need different levels of access. Crystal XM supports granular permissions so brand managers, regional leads, retail partners, and agency collaborators each see and control only what's relevant to their role.
Real-Time Monitoring Dashboard
Every device in your network, visible in real time. Crystal XM tracks connectivity status, uptime, application performance, and hardware health across every installation. Alerts surface automatically when a device goes offline.
Integration-Ready APIs
Crystal XM connects to your existing infrastructure rather than replacing it. Open APIs enable integration with product information management systems (PIM/PXM), digital asset management platforms (DAM), analytics and business intelligence tools.
Ready to see Crystal XM in action?
Talk to our team about your retail estate and we will show you exactly how Crystal XM fits your program.